Operations · Real-world UX · Hospitality

Guest Feedback System

Improving guest and staff experience through visual communication, information design, and operational systems across a live restaurant environment.

The problem

A great restaurant with no digital presence.

Ondus is a nautical-themed waterfront restaurant in the Pacific Northwest with a genuinely compelling atmosphere and food — but zero online reviews and no system for capturing guest feedback. Staff communication was inconsistent, internal documentation was scattered, and there was no unified visual brand across guest-facing materials.

Areas of focus

Design in a live environment.

Every solution had to work in a real, high-pressure restaurant setting — not a controlled design environment. That meant fast iteration, real user feedback from staff and guests, and measurable outcomes.

The highlight

Zero to five stars in two weeks.

The most impactful project was designing and deploying a QR-based guest feedback system embedded directly into check presenters. The system required no staff explanation — guests discovered it naturally at the end of their meal. Within two weeks of launch, Ondus grew from zero to 18 reviews and achieved a 5-star TripAdvisor rating.

This is real-world UX — no user testing lab, no prototype phase. Just a problem, a solution, and a measurable outcome.

The outcome

Measurable. Real. Repeatable.

Every project was grounded in reducing friction — for guests, for staff, and for operations. The work spans information architecture, visual design, and systems thinking applied to a live hospitality environment.