Bonita Paws Pet Care

Full brand identity and digital presence for a Fear-Free mobile grooming business — built solo from brief to launch.

Type

Freelance client work

Role

Designer, developer, PM

Location

Beaverton, OR

Status

Phase 1 & 2 complete

The client

A groomer with a vision and a domain name.

Flora came to me with a business idea, an Instagram account, and a dream — AKC-safe, Fear-Free mobile grooming brought directly to your door. Bonita Paws Pet Care needed everything: a name with presence, a brand that felt glamorous and trustworthy, and a digital home to launch from. I took it from zero to launch-ready.

Brand identity

Hot pink, glamorous, and rooted in trust.

The Bonita Paws brand lives at the intersection of Barbie-inspired glamour and genuine pet expertise. Bold, warm, and impossible to forget — but always grounded in the care and trust a pet owner needs to feel before handing over their animal.

Primary font

Pacifico

Body font

Lato

Tagline

"Do you feel Bonita? Do you look Bonita?"

Color system

#FF4D94Hot Pink

#E85C8ASoft Pink

#FFB3C6Blush

#FFF9F9Cream

#2B2B2BCharcoal

#2EC4B6Turquoise

#F3CC3CYellow

Website

Built from scratch. Fully responsive.

Designed and developed in HTML, CSS, and JavaScript with no frameworks. Built to match the brand kit exactly — mobile-first, fast, and ready for Square booking integration. Includes sticky nav, hero with booking CTA, services grid, photo gallery, team section, and inquiry form with Formspree integration.

Project scope

Managed end to end.

Phase 1 — Complete

Brand Identity

Logo options, color palette, typography system, brand kit document delivered.

Phase 2 — Complete

Website Foundation

Full responsive website built. Awaiting photo assets and booking integration decision.

Phase 3 — In Progress

Digital Presence

Facebook business page, Instagram content calendar, daily posting strategy.

Phase 4 — Pending

Marketing Materials

Business cards, flyers, door hangers. Print and digital versions for Beaverton neighborhood distribution.

My role

Every hat, one person.

I served as brand designer, web developer, and project manager on this engagement — scoping the project, setting the timeline, delivering each phase, and managing client communication throughout. This was a barter arrangement, managed with the same structure and professionalism as any paid client project.

Outcomes

What's been delivered.

Full brand identity delivered

Responsive website built from scratch

4-phase launch roadmap created

Mobile service launching June 2026 — Beaverton, OR

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