Ondus on the Waterfront
Building digital presence & guest feedback systems for a waterfront restaurant.
Zero Digital Presence
Ondus is a genuinely compelling waterfront restaurant in the Pacific Northwest with stellar food and atmosphere — but zero online reviews and no system for capturing guest feedback. Staff communication was scattered, internal documentation was fragmented, and guest-facing materials had no unified visual brand.
Design in a Live Environment
Every solution was designed to work in a real, high-pressure restaurant setting — not a controlled design lab. That meant fast iteration, real user feedback from staff and guests, and measurable outcomes across multiple deliverables.
What We Built
Zero to Five Stars
The QR feedback system was the catalyst. Guests discovered it naturally at check close. No friction. Within two weeks of launch, Ondus grew from zero to 18 reviews and achieved a 5-star TripAdvisor rating — real user feedback, real platform presence, measurable business impact.
The System
- Frictionless discovery: Guests encounter the QR code naturally at the moment they're already engaged (check close). No staff intervention needed.
- Real-world constraints: Designed for a live restaurant with high turnover, multiple service styles, and unpredictable guest behavior — not a lab environment.
- Unified brand experience: Every touchpoint (menu, promotional cards, QR designs, social content) reinforces the same visual system, building cohesive brand recognition.
- Measurable outcomes: From day one, we could track review velocity, ratings, staff adoption, and guest engagement — proving ROI in real time.
I design systems that work in the real world — hospitality, product, operations, or wherever friction lives.